the new look of Sean John

although Sean John's new logo is now legible (compared to the previous 'signature' logo) I'm not quite sure how it directly reflects the style of most of the clothing shown in the video above. yes, I understand the concept: futuristic (yeah, yeah, who DOESN'T claim to be futuristic these days?) however the multiple designs using acid washed denim don't seem to echo the clean-cut logo. although I did notice a couple cardigans, the "metal in the nylon fabric" and "printing on the inside of the t-shirt" seemed to be the most celebrated designs. while most of the designs are indeed cutting edge and new, the logo seems to be futuristic in a different (more conservative) way.

if the new Sean John logo were an article of clothing, I imagine it would be something one might wear with an evening gown or tuxedo, not with acid washed denim.