28 April 2008

metrics: the boring part

In this blog I will share with you a way to gauge the effectiveness of advertising. For those of you who have never utilized Facebook's advertising, it will provide some behind-the-scenes insight as to what tools you are given as an advertiser.

These examples are very small but are indicative of other ad campaigns I am currently running.

CHARTS.
Many people cringe at the thought. They are the driving force behind marketing departments and the sum of all fears for abstract expressionists. In this case, they represent hard facts (forensic evidence, if you will) verifying or disproving the validity of your colorful and cute website with countless hours spent on usability testing and typographic grid structure layouts. They are also, where creativity meets logic, art meets science, and design meets reason [shameless self-promotion].



The image above shows data on a Facebook advertising campaign for the African American Alumni Reunion. This accurate, albeit small-scale, example provides insight on the expected effectiveness of an advertising campaign.



What I find particularly interesting is the fact that the ad that I thought would draw the most interest didn't while the ad [shown above] with an image that is not easily recognizable at such a small size is garnering the most responses. The copy is pretty much identical, the major difference is the image.


If you're like me, you've noticed the keywords listed under Targeting. You'll have to excuse the stereotypes: Facebook won't allow advertising to specific ethnic groups, therefore, I had to use keywords that [I thought] would align with the interests of the target audience's.


While the keywords are much more extensive, the success of the campaign is less than the previous.
[note: the ad above adds one word: "celebrate" — a call-to-action which did not seem to hold much weight]
This ad is the one I thought would garner the most responses [percentage wise] but didn't. My theory [yet to be tested] is that this ad is less effective due to the fact that the more effective ad shows actual people rather than a juxtaposition of stock images.

Although this idea of Metrics is never absolute - that is, there are plenty of factors that must be considered besides (in this case) changing the image - it is always interesting to observe.

26 April 2008

its always the little things


being the full-fledged nerd that I am (eg: one morning not too long ago, I got excited when I tied a windsor knot correctly on the first try. it was then that I began to examine my social disposition), I find joy in some of the strangest things; things regular, non-geek people would be completely indifferent to.

since I've decided my thesis would be more effective if presented in an interactive environment, this morning I purchased the domain mfaDesignThesis.com. I decided not to simply redirect to my now two year old (and rather out-dated) portfolio site DesignAndReason.com like I did with MTStanford.com.

"enough plugging already, get to the point of this blog so we can get on with our lives."

in creating the layout for the "coming soon" page (that I've always advised others against) I decided to try and make an animated favicon.

I bought the domain at about 10:00 this morning.

It's 10:44pm and I just got it up.

(that's what she said)

Anyhow, there aren't enough adjectives to accurately describe the nerdy, cornball feeling of excitement that followed this hallmark achievement. It was the binary equivalent of an orgasm coupled with embarrassment stemming from the fact that there's no hope for me ever being cool. In my struggle to educate and enlighten myself, I've completely lost sight of being hip (or even normal, for that matter).

14 April 2008

mtstanford.com

A shorter, easier to remember domain name: MTStanford.com is now live. Its not much of an advance, as it merely redirects to DesignAndReason.com, but its much easier to tell someone "MTStanford Dot Com" rather than having to repeat it multiple times and wait while the not-so-tech-savvy try typing the name correctly ("okay... 'Design And Reason Dot Com' Let's see... D [click] E [click] S [click] I [click] G [click] N [click]... Design And What?").

Plus its easier to fit on a business card.

By the way, the redesign will be done soon. I need a developer who loves to figure things out and has a bunch of time on their hands. I am none of the above.

09 April 2008

Zeemote wireless controller for mobile phones


April 9, 2008

The US$38 billion video gaming market thrives due to innovative input devices and one of the most interesting new additions is the Zeemote JS1 - a wireless controller that enables what the developers claim is near-console game play on mobile phones. Created by the team that developed the first force feedback joystick for PC gaming, the Zeemote controller fell into the hands of Dave Weinstein at CTIA and Dave reports the new phone peripheral is responsive, ergonomic and functional and just might help us past trying to game comfortably on a phone using controls designed for some other purpose.

Measuring 95 x 35 x 20 mm (3.7 x 1.4 x 0.8 inches) and weighing only 47g (1.7 ounces) including batteries, the Zeemote JS1 fits in the palm of the hand and is very comfortable. With a thumbstick and four assignable trigger buttons, the JS1 controller offers real analog control enabling users to truly engage with mobile games.

The company is already in discussions with a number of operators and manufacturers regarding bundling the controller with games and handsets.”

Developers and publishers such as Eidos, Finblade, Fishlabs and SEGA have already adapted popular games such as Lara Croft Tomb Raider, Helistrike 3D and Sonic The Hedgehog to use the new technology. Finblade has even created Fireworks, the first 2-player game specifically designed for use with Zeemote JS1 controllers.

01 April 2008

Cell Phones & Society

[1]
Convenience: The “Smart” Phone

Recent findings from a British study show storing contact information on cell phones decreases people’s ability (while reducing the need) to remember telephone numbers. Moreover, nearly one-quarter of the survey’s participants could not remember their own telephone number. While today’s advanced cell phones, also called Smart Phones, can allow time for us to prepare and focus on arguably more important issues by eliminating the need to retain or recall seemingly less important details (such as the correct spelling of colleagues’ last names) it can also facilitate a culture of thoughtless robots or, as suggested in Charlotte Thomson Iserbyt’s book, “The Deliberate Dumbing Down of America.”

The question arises: What impact does this impose on society? During a lecture given to the Columbus Society of Communicating Arts, Jesse James Garrett (co-founder and President of Adaptive Path, an experience design firm based in San Francisco, and author of The Elements of User Experience) discussed the dangers of not letting people think for themselves. Interactive designers’ primary goal is to eliminate all potential frustration during the product's operation through usability optimization. That is: the more intuitive the software, the more useful, usable, and desirable. However, Garrett raised concerns regarding designers' devaluation of utilizing the human brain. Therefore, essentially, interactive designers are doing society a great disservice by creating intuitively designed presentations.

This notion suggests that users should be encouraged to “think for themselves” through the use of rigid, non-intuitive technology - in effect, forcing users to frequently refer to the Help menu. This would further the original problem by creating more confusion when trying to accomplish quotidian tasks. Having to search through the Help menu’s index of articles while simply trying to pay an electric bill online does not make the user more intelligent or benefit society in any way. Intuitive interactive presentations eliminate dual objectives: meaning, the user should not need to first view a tutorial in order to learn how to pay their electric bill online - they should simply pay the electric bill online.

[2]
Connectivity + Privacy

Engineers have long been stricken with the task of making things work better, faster, and more efficiently. Cellular phones are synonymous with losing their service provider’s signal due to the user's location, extreme weather conditions, and, other times, absolutely nothing at all. Police and medical reports frequently cite a cell phone’s lack of service as a factor in cases of preventable physical attacks or worsened injuries. James Kim, editor of C-Net.com (web site which provides expert reviews of modern technology), died from exposure and hypothermia while trying to retrieve help for his family after their car was buried in snow during a road trip. Kim’s death could have certainly been prevented had he received a signal on his cellular phone and been able to contact the appropriate local authorities for help.

Ironically, only a few weeks after Kim’s death, C-Net.com released survey results that indicated the general public’s distrust of location based software in cellular phones largely due to the pervasive fear of being watched by “Big Brother” regardless of the palpable dangers that surfaced during Kim’s disappearance and death. Also, most cellular phones are already equipped with software enabling users to be located during emergencies while the device is turned on (even if there is no service signal available). This indicates that the fear of being located by a mobile communication device is merely perceptual; users have been located by their cellular phones before this feature was advertised as a technological breakthrough.

[3]
Proposed Solutions

Steps should be taken to inform the public of not only the dangers of intuitively designed applications and location-based cellular phone software but also the unclear advantages as well. While advertising has made its attempts and is usually fairly unsuccessful, other forms of media can be utilized such as interviews/debates with experts, case studies, documentaries, and published research to clearly articulate both concepts.